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Uservoice vs Zendesk: Is UserVoice A Solid Alternative to Zendesk?

In 2020, you would be at a considerable disadvantage if you didn’t use a help desk. The customer support software can help you to accelerate and multiply your capacity to improve performance.

Before jumping into the UserVoice vs Zendesk comparison, let's reflect on how each tool works. UserVoice is a dedicated feedback tool that can perform many help desk-related operations.

And what better way to compare it than to Zendesk? As usual, we will cover each system’s core usage and discuss key features and integrations. Finally, we’ll end our analysis of the pricing policy and tags. Thus, let’s not wait any longer and go straight into the UserVoice vs Zendesk review.

What Is UserVoice?

UserVoice is a feedback management software system that also has a couple of extra functions to help you manage customer service.

The list of UserVoice users includes product managers, customer service representatives, and in some cases, company founders. Its primary focus is to make the customer support process as easy and effective as possible (kind of like a help desk tool). In addition, you can use UserVoice to study customer trends, shifts of interest in the industry, and what can make your customers engage with your brand. Many well-known companies use this customer service tool, including but not limited to Google, Microsoft, Amazon, and many more.

Uservoice Logo

What Is Zendesk?

Continuing our look at UserVoice vs Zendesk analysis, let’s look at the latter ticketing system. Zendesk is a help desk system that allows you to manage customers’ and employees’ requests through specific tools and integrations. The core mission of Zendesk is to automate, accelerate, and improve customer-related issues resolving. And for the most part, Zendesk manages to do it quite successfully as the product is constantly refined.

The common Zendesk clients are the companies that address numerous customer requests. Dedicated support departments, tech consultants, and customer retention specialists benefit significantly from using this ticketing system. The Big-name companies such as Bolt, AirBnB, and Vimeo use Zendesk.

Zendesk Logo

Why Business Choose Between UserVoice vs Zendesk?

Everybody knows that Zendesk is one of the most popular ticketing systems for enhancing customer experience. This customer service solution offers options for higher productivity and ROI regarding customer support. Sure, it served various industries, helping them improve their ticket workflow or achieve a shorter turnaround time.

But, the reality is that Zendesk might not be a solid option for any support team. That’s when UserVoice comes on the scene.

Long story short, many businesses tend to choose UserVoice vs Zendesk because:

  • Excellent knowledge base functionality. The more frequently asked questions you collect, the bigger number of customers you can help to solve their queries.
  • Automatic search. This feature suggests similar or related requests to omit duplicated tickets when entering a new ticket.
  • Simple UX design. UserVoice offers two options for the website widget: Contact Support or Submit feedback. This way, you can quickly view existing support inquiries and product ideas.
  • A high volume of feedback. UserVoice helps you analyze your extensive data set to see pain points to improve customer experience.

Feature Set of UserVoice Compared to Zendesk

Let’s take a look at the unique features each customer service system offers. Keep in mind that we won’t cover everything, just the ones that are super helpful or exclusive to the platform. We’ll start with Zendesk as it is the more varied system.

What Can You Do with Zendesk?

Zendesk has a dedicated AI system that you can access in the Guided module. It allows you to send out a bot to scavenge your knowledge base so that it can learn the intricacies of your work. Mainly, you can use Zendesk Guide and the recommendations algorithm to enhance self-service further.

Zendesk Answer Bot

Zendesk Answer Bot suggests relevant articles from the Knowledge Base. Source: Zendesk

Beyond that, Zendesk includes the Multi-brand tool. This feature can separate or unify two different brands, each with its analytics, inboxes, and addresses. In addition, you can use this tool to handle things much more effectively, as you don’t have to worry that changes to one brand will affect the other.

Zendesk Multibranding

Managing multiple brands in Zendesk. Source: Zendesk

Moreover, you can benefit from the Customization module. For companies to stand out in the sea, they should have a clear design language. By contrast, Zendesk allows you to request robust customizations. So whether you want an amazing custom theme or a different layout, Zendesk lets you do it.

Zendesk Customization

Customizing the support widget on your website. Source: Zendesk

What else do you need from a help desk solution? Integration across multiple support channels, of course. Zendesk helps you connect all customer communications under one platform like email, voice and live chat, Facebook, Twitter, and LinkedIn. As a result, your support reps can be more proactive or better ambassadors of your brand.

Zendesk Multiple Support Channels

Integrate multiple support channels in Zendesk. Source: Zendesk

But that’s not all; you can keep an eye on agent performance with advanced reporting. The reports cover various activities, from SLA management and agent performance to average resolution time. You can also share reports to ensure the quicker spread of best practices. Above all, you can tailor your dashboard to the specific needs of your businesses.

Zendesk Reporting

Use the built-in reporting options. Source: Zendesk

Most of all, Zendesk allows you to streamline your workflow with functionalities such as a blended call center, call recording, automatic ticket creation, and customer history. And you can boost customer service by automating specific processes. For instance, you can create and share macros to quickly reply to recurring customer issues. Or set up a personalized view to see tickets filtered by group, ticket status, assignees, etc.

Zendesk Macros

Create a macro in Zendesk. Source: Zendesk

What Can You Do with UserVoice?

UserVoice is a different beast as its main objective is to gather feedback from your install base. It allows you to aggregate feedback from multiple sources effortlessly and organize and compile it into a report.

Uservoice feedback

Gather customer feedback to get new ideas for your improvement. Source: UserVoice

The next feature is the Analytics module. Over the years, we’ve seen many of them, but this one is the best customer feedback analytics tool. With UserVoice, you can segment customers, highlight trends and filter everything how your product fits. Also, the reporting menu has templates.

Uservoice analytics

A single view of your service with the UserVoice reporting tool. Source: UserVoice

What’s more, UserVoice gives you options to create and share roadmaps (plans.) So, whenever you go to the meeting room to share the latest direction your company is about to undertake, you have everything at hand. It works wonders for a remote team and makes tracking much easier than it would initially be.

UserVoice roadmaps

Agents can create and share roadmaps (plans). Source: UserVoice

Regarding customization, UserVoice includes options for a specific use-case like whitelabel. With this option, your customers don’t sense they are leaving your website and leaving feedback in another solution. You can also modify the look of the feedback platform to match your design.

UserVoice Whitelabel

Enable white labeling in UserVoice. Source: UserVoice

In contrast to Zendesk vs UserVoice, the feedback management software can collect and analyze feedback. For example, you can export customer feedback to an external database or analytics tool. Then, tie it in with other data you’ve collected about your customers. Or analyze it on UserVoice to search, filter, or assign weights to your users.

UserVoice Suggestions

Look through the suggestions on UserVoice. Source: UserVoice

In addition to feedback collection, UserVoice offers a set of major functionality:

  • Public roadmap: Share what you're working on and your product plan.
  • Announcements: Inform your users about new features.
  • Custom content: Content types with custom rules, including Q&A, job postings, and employee feedback.

Roadmap in UserVoice

Public roadmap in UserVoice. Source: UserVoice

If you are already using existing tools you want to integrate, you can use API to connect them to UserVoice. Or choose from the list of available apps.

Zendesk vs UserVoice: Integrations

Integrations are the key part of the customer service tool for many, as most businesses already use a set of services. The ability to hook and unify them into one place proves its value. Check out the listing of the integrations that are the most in demand. Here’s the integrations worth your attention.

  • MailChimp
  • LiveChat
  • G-Suite
  • Shopify
  • Microsoft Dynamics CRM
  • WordPress
  • AppGuru
  • Joomla
  • Zapier
  • Zopim
  • SalesForce
  • Microsoft Dynamics CRM
  • WordPress
  • Marketo
  • Sugar CRM
  • G-Suite

Figure 1: Integrations

So as you can see, both help desks offer a set of seamless integrations. There are a few similarities, but most stuff is different. However, Zendesk and UserVoice offer an open API, meaning you can connect nearly whatever you want.

Pricing Plans of UserVoice vs Zendesk

Both Zendesk and UserVoice have different approaches to the pricing policy. In fact, Zendesk pricing is based on the number of agents, while UserVoice includes a predefined number of unique end users. Let’s see them in more detail.

UserVoice Pricing: How Much Does UserVoice Cost?

UserVoice offers four pricing plans paid quarterly or annually. In addition, you can test a solution before buying it with a 21-day free trial. So, your UserVoice pricing options are:

  • Essentials is a solid option for organizing the feedback your support team receives. This plan includes 200 unique end users, internal status updates, sort + categorize feedback, and a dashboard of feedback activity.
  • Pro works for the team that needs to keep customers engaged with tickets and status updates. It allows you to collect feedback via the in-app widget & web portal, send follow-up questions, or receive public status updates.
  • Premium is designed to drive alignment with a sharable roadmap. It's available for up to 5000 end users and offers features like advanced white-labeling, an internal roadmap, and options to segment feedback by a user.
  • Enterprise includes all previous plans' features and adds custom DPA, advanced security, premium support, and unlimited users.

UserVoice Pricing

Source: UserVoice

Zendesk Pricing: What Much Is Zendesk Cost?

Zendesk has more of a basic pricing structure. It offers three pricing plans with a handy 30-day free trial that gives access to all Professional plan features. In general, you can choose between pricing plans like:

  • Support Team is meant for customer service teams that are just getting started. It includes customer details and interaction history, business rules, and multiple support channels.
  • Support Professional is suitable for experienced support reps needing customer satisfaction surveys, automatic redaction, SLA management, and a live agent activity dashboard.
  • Support Enterprise is an ideal option for enterprise-level businesses that require additional customization. It provides customizable agent workspaces, a sandbox test environment, and custom permissions.

Zendesk Support Pricing

Source: Zendesk

Zendesk vs UserVoice: What Are the Pros & Cons?

Like any customer service software, Zendesk and UserVoice have pros and cons. So, before deciding whether Zendesk is an excellent alternative to UserVoice or vice versa, you need to weigh both. Let’s run through the most significant benefits and drawbacks.

Zendesk Strong and Weak Sides



  • Multiple support channels, including media, devices, and platforms
  • Self-service options like Help Center and Zendesk Community
  • Powerful knowledge base search option
  • Advanced analytics and reporting
  • AI-automated chatbots to provide 24/7 customer support
  • Lacks capabilities to collaborate with your coworkers
  • Limited capabilities for data uploading and exporting
  • Only higher pricing tiers offer the best support features

UserVoice Benefits and Drawbacks



  • Option to view sorted features and ideas among users to add them to your implementation process
  • Ability to streamline cross-department communication
  • Satisfaction surveys to qualify and enhance responses
  • Personalized responses in the ticketing window
  • Capability to carry out surveys based on their products
  • You need to get on a Demo with a sales representative to test it out
  • Missing some automation options
  • Lacks the ability to switch the Knowledge Base to the customer's language automatically

Zendesk vs UserVoice: Which is Better?

UserVoice and Zendesk are pretty similar in some aspects and completely different in others. UserVoice has a fascinating mix of features but isn’t a help desk.

So, if receiving and gathering feedback is your main focus, then UserVoice is the one for you. It includes features that simplify user experience for both your customers and support reps. But, if you want to go beyond feedback management, then choose Zendesk. It offers scalable pricing plans with various features for ticketing, automation, and knowledge base.

Just remember that both customer service tools have a free trial plan. So, you can test it out before migrating all your data. You can start simple: create a trial account and set up a Free Demo Migration.

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