Privacy Policy

Last updated: Oct 21, 2020

This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from (the “Site”).


When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as “Device Information.”

We collect Device Information using the following technologies:

  • “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit All About Cookies.
  • “Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
  • “Web beacons,” “tags,” and “pixels” are electronic files used to record information about how you browse the Site.

Additionally, when you sign up for our service, we collect such personal information as your First and Last Name, email and phone number.

Also, when you set up a migration, we collect the access credentials to your source and target help desk systems.

During the migration and 5 days after its completion, we store the information about it to resolve any problems if they arise. Аfter this period, all logs will be automatically deleted.

This information is referred to as “Customer Information.”

When we talk about “Personal Information” in this Privacy Policy, we are talking both about Device Information and Customer Information.


We use the Customer Information that we collect generally to perform help desk migrations set up through the Site.  Additionally, we use Сustomer Information to:

  • Communicate with you;
  • Screen our orders for potential risk or fraud; and
  • When in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.
  • We do not provide your information to third parties, except that we may provide your information to our business partners who assist us in the provision of our services to you.

We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns).


Help Desk Migration’s use and transfer to any other app of information received from Google APIs will adhere to Google API Services User Data Policy, including the Limited Use requirements.



We use various products and features provided by Google Inc.

Google Tag Manager

For reasons of transparency please note that we use the Google Tag Manager. The Google Tag Manager itself does not collect personal data. It facilitates the integration and management of our tags. Tags are small code elements which serve to measure traffic and visitor behavior, to detect the impact of online advertising or to test and optimize our websites. Visit the Google Tag Manager for further information.

Google Analytics

This website uses the analytics service Google Analytics. Google Analytics uses "cookies", which are text files placed on your computer, to help the website analyze how users use the site. The information generated by the cookie about your use of the website (including your IP address) will be transmitted to and stored by Google on servers in the United States.

On behalf of the website provider, Google will use this information for the purpose of evaluating your use of the website, compiling reports on website activity for website operators and providing other services relating to website activity and internet usage to the website provider. Google will not associate your IP address with any other data held by Google. You may refuse the use of cookies by selecting the appropriate settings on your browser. However, please note that if you do this, you may not be able to use the full functionality of this website. Furthermore you can prevent Google's collection and use of data (cookies and IP address) by downloading and installing the browser plug-in.

You can refuse the use of Google Analytics by clicking on the following link. An opt-out cookie will be set on the computer, which prevents the future collection of your data when visiting this website: Disable Google Analytics.

Further information concerning the terms and conditions of use and data privacy can be found at Google Analytics Terms of Service or at Privacy & Terms.

Google Dynamic Remarketing

We use Google Dynamic Remarketing to advertise trivago across the Internet, in particular on the Google Display Network. Dynamic remarketing will display ads to you based on what parts of our websites you have viewed by placing a cookie on your web browser. This cookie does not in any way identify you or give access to your computer or mobile device. The cookie is used to indicate to other websites that "This user visited a particular page, so show them ads relating to that page." Google Dynamic Remarketing allows us to tailor our marketing to better suit your needs and only display ads that are relevant to you.

If you do not wish to see ads from trivago, you can opt out of Google's use of cookies by visiting Google's Ads Settings. For further information visit Google's privacy policy.

DoubleClick by Google

DoubleClick uses cookies to enable interest-based advertisements. The cookies identify which ad has been shown in the browser and whether you have accessed a website through an ad. The cookies do not collect personal information. If you do not wish to see interest-based ads, you can opt out of Google's use of cookies by visiting Google's Ads Settings. For further information visit Google's privacy policy.


We also use retargeting tags and Custom Audience provided by the company Facebook Inc.

Facebook Custom Audiences

In the context of interest-based online advertising, we use the product Facebook Custom Audiences. For this purpose, a non-reversible and non-personal checksum (hash value) is generated from your usage data. That hash value can be transmitted to Facebook for analysis and marketing purposes. The collected Information contains your activities on the website of the trivago N.V. (e.g. browsing behavior, visited subpages, etc.). Your IP address is transmitted as well and used for geographical controlling of advertising. The data collected is only transmitted encrypted to Facebook and is anonymous to us that means the personal data of individual users are not visible to us.

For more information about the privacy policy of Facebook and Custom Audience, please check Facebook Privacy or Facebook for Business. If you do not want data acquisition via Custom Audience, you can disable Custom Audience here

Facebook Exchange FBX

When you visit our websites with the help of remarketing tags, a direct connection between your browser and the Facebook server is established. Facebook gets the information that you have visited our website with your IP address. This allows Facebook to assign your visit to our website to your user account. The information thus obtained we can use for the display of Facebook Ads. We point out that we as provider of the website have no knowledge of the content of the transmitted data and the use of it by Facebook.

Facebook Conversion Tracking Pixel

This tool allows us to follow the actions of users after they are redirected to a provider's website by clicking on a Facebook advertisement. We are thus able to record the efficacy of Facebook advertisements for statistical and market research purposes. The collected data remain anonymous. This means that we cannot see the personal data of any individual user. However, the collected data are saved and processed by Facebook. We are informing you on this matter according to our information at this time. Facebook is able to connect the data with your Facebook account and use the data for their own advertising purposes, in accordance with Facebook's privacy policy found under: Facebook Privacy. Facebook Conversion Tracking also allows Facebook and its partners to show you advertisements on and outside Facebook. In addition, a cookie will be saved onto your computer for these purposes.

By using the website you agree to the data processing associated with the integration of Facebook pixel.

Please go to facebook settings if you would like to revoke your permission.


We use Inspectlet to help measure how users interact with our website and thus improve the design and usability according to users’ behaviour.


We use Hubspot CRM to meet our business goals. In particular, Hubspot helps us manage customer relationship, keep conversation history as well as increase the productivity of our sales team.


Autopilot is a marketing automation software that aims to help create personalized and highly automated customer journeys. We use Autopilot to send out timely follow-ups to our customers about subscriptions, updates, and personalized offers.

Zendesk Chat & Zendesk Support

Zendesk is a help desk management solution that can be subdivided into several products. We use two of them – Zendesk Chat and Zendesk Support – to provide a cohesive experience to our customers.

Zendesk Chat lets visitors of our website seamlessly reach out to us through the live chat and get the answer to their questions quickly.

Zendesk Support is a ticketing system that helps us to track, prioritize, and solve customer support interactions.


BugSnag is a troubleshooting software which allows capturing and thus solving issues that occur with clients’ migrations.

BugSnag stores user’s IP-address (for a limited amount of time) so we could reproduce and fix the error.


Mixpanel is an online tool that similarly to Google Analytics provides us with statistics on website traffic, user behaviour, performance of different pages of the website, etc.


We use CloudFlare to ensure the safety of your information every time you visit our website, as well as protect our business from fraud, malicious code, bots, etc. This service also helps improve the performance of our website and accordingly provide better user experience.

We share your Personal Information with third parties to help us use your Personal Information, as described above.

Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.


As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you.  For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s.

You can opt out of targeted advertising by:

Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at yourAdChoices.


Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.


We do not knowingly collect any Personal Information from children under the age of 18. If you are under the age of 18, please do not submit any Personal Information through our Site. We encourage parents and legal guardians to monitor their children's Internet usage and to help enforce this Policy by instructing their children never to provide Personal Information through our Site without their permission. If you have reason to believe that a child under the age of 18 has provided Personal Information to us through our Site, please contact us.


According to the California Consumer Privacy Act (CCPA) which took effect on Jan 1st, 2020, you have the right to:

a. Request for information about the:

  • Categories of Personal Data Help Desk Migration has collected about you.
  • Specific pieces of Personal Data Help Desk Migration has collected about you.
  • Categories of sources from which the Personal Data is collected.
  • Business or commercial purpose for collecting Personal Data.
  • Categories of third parties with whom the business shares Personal Data.

b. Request for change, move, or deletion of any Personal Data collected about you by Help Desk Migration.

If you seek to exercise the foregoing rights to access or delete Personal Data which constitutes 'personal information' as defined in CCPA, please contact us directly. By writing to us, you agree to receive communication from us seeking information from you in order to verify you to be the consumer from whom we have collected the Personal Data and such other information as reasonably required to enable us to honor your request.

We do not sell, trade, rent, or otherwise share your personal information with third parties for their commercial purposes, except where you specifically have told us to.

For all CCPA requests and questions, please contact us at


As a Help Desk Migration customer, you have a right to be informed about how the data we collect is stored and what are the security measures we apply to provide full safety. You can read about how and where your personal information is stored as well as about our security matters in detail here, in our Security Policy.


If you are a European resident or a resident of California, United States, you have the right to access the personal information we hold about you and request it to be corrected, updated, or deleted. If you would like to exercise this right, please contact us.

Additionally, if you are a European or Californian resident we note that we are processing your information in order to fulfill contracts we might have with you (Non-disclosure Agreements, invoices, purchases you make through the Site, etc.), or otherwise to pursue our legitimate business interests listed above. Additionally, please note that your information might be transferred outside of the place of your residence.


When you sign up and use our service to perform your help desk migration, we will maintain your Customer Information for our records for 5 days unless you ask us to delete this information earlier.


We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons.


For more information about our privacy practices, if you have questions, or if you would like to submit a complaint, please contact us by email at

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