PERSONAL INFORMATION WE COLLECT
When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as “Device Information.”
We collect Device Information using the following technologies:
- “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit http://www.allaboutcookies.org.
- “Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
- “Web beacons,” “tags,” and “pixels” are electronic files used to record information about how you browse the Site.
Additionally, when you sign up for our service, we collect such personal information as your First and Last Name, email and phone number.
Also, when you set up a migration, we collect the access credentials to your source and target help desk systems.
During the migration and 10 days after its completion, we store the information about it to resolve any problems if they arise. Аfter this period, all logs will be automatically deleted.
This information is referred to as “Customer Information.”
HOW DO WE USE YOUR PERSONAL INFORMATION?
We use the Customer Information that we collect generally to perform help desk migrations set up through the Site. Additionally, we use Сustomer Information to:
- Communicate with you;
- Screen our orders for potential risk or fraud; and
- When in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.
- We do not provide your information to third parties, except that we may provide your information to our business partners who assist us in the provision of our services to you.
We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns).
SHARING YOUR PERSONAL INFORMATION
We use various products and features provided by Google Inc. (https://www.google.com/about/locations/?region=north-america&office=mountain-view).
Google Tag Manager
For reasons of transparency please note that we use the Google Tag Manager. The Google Tag Manager itself does not collect personal data. It facilitates the integration and management of our tags. Tags are small code elements which serve to measure traffic and visitor behavior, to detect the impact of online advertising or to test and optimize our websites. For further information about the Google Tag Manager visit: https://www.google.com/intl/de/tagmanager/use-policy.html
This website uses the analytics service Google Analytics. Google Analytics uses "cookies", which are text files placed on your computer, to help the website analyze how users use the site. The information generated by the cookie about your use of the website (including your IP address) will be transmitted to and stored by Google on servers in the United States.
You can refuse the use of Google Analytics by clicking on the following link. An opt-out cookie will be set on the computer, which prevents the future collection of your data when visiting this website: Disable Google Analytics.
Further information concerning the terms and conditions of use and data privacy can be found at http://www.google.com/analytics/terms/gb.html or at https://www.google.de/intl/en_uk/policies/.
Google Dynamic Remarketing
We use Google Dynamic Remarketing to advertise trivago across the Internet, in particular on the Google Display Network. Dynamic remarketing will display ads to you based on what parts of our websites you have viewed by placing a cookie on your web browser. This cookie does not in any way identify you or give access to your computer or mobile device. The cookie is used to indicate to other websites that "This user visited a particular page, so show them ads relating to that page." Google Dynamic Remarketing allows us to tailor our marketing to better suit your needs and only display ads that are relevant to you.
DoubleClick by Google
We also use retargeting tags and Custom Audience provided by the company Facebook Inc. https://www.facebook.com/pages/Facebook-Headquarters-1-Hacker-Way/279512012129655 .
Facebook Custom Audiences
In the context of interest-based online advertising, we use the product Facebook Custom Audiences. For this purpose, a non-reversible and non-personal checksum (hash value) is generated from your usage data. That hash value can be transmitted to Facebook for analysis and marketing purposes. The collected Information contain your activities on the website of the trivago N.V. (e.g. browsing behavior, visited subpages, etc.). Your IP address is transmitted as well and used for geographical controlling of advertising. The data collected is only transmitted encrypted to Facebook and is anonymous to us that means the personal data of individual users are not visible to us.
Facebook Exchange FBX
When you visit our websites with the help of remarketing tags, a direct connection between your browser and the Facebook server is established. Facebook gets the information that you have visited our website with your IP address. This allows Facebook to assign your visit to our website to your user account. The information thus obtained we can use for the display of Facebook Ads. We point out that we as provider of the website have no knowledge of the content of the transmitted data and the use of it by Facebook.
Facebook Conversion Tracking Pixel
By using the website you agree to the data processing associated with the integration of Facebook pixel.
Please click here if you would like to revoke your permission: https://www.facebook.com/ads/settings .
We use Inspectlet to help measure how users interact with our website and thus improve the design and usability according to users’ behaviour.
We use Hubspot CRM to meet our business goals. In particular, Hubspot helps us manage customer relationship, keep conversation history as well as increase the productivity of our sales team.
Small.Chat is an online service which we use to let visitors of our website reach out to us through the live chat.
BugSnag is a troubleshooting software which allows capturing and thus solving issues that occur with clients’ migrations.
BugSnag stores user’s IP-address (for a limited amount of time) so we could reproduce and fix the error.
Mixpanel is an online tool that similarly to Google Analytics provides us with statistics on website traffic, user behaviour, performance of different pages of the website, etc.
We use CloudFlare to ensure the safety of your information every time you visit our website, as well as protect our business from fraud, malicious code, bots, etc. This service also helps improve the performance of our website and accordingly provide better user experience.
We share your Personal Information with third parties to help us use your Personal Information, as described above.
Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.
As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.
You can opt out of targeted advertising by:
- FACEBOOK - https://www.facebook.com/settings/?tab=ads
- GOOGLE - https://www.google.com/settings/ads/anonymous
- BING - https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads
Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: http://optout.aboutads.info/.
DO NOT TRACK
Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.
If you are a European resident, you have the right to access the personal information we hold about you and request it to be corrected, updated, or deleted. If you would like to exercise this right, please contact us.
Additionally, if you are a European resident we note that we are processing your information in order to fulfill contracts we might have with you (Non-disclosure Agreements, invoices, purchases you make through the Site, etc.), or otherwise to pursue our legitimate business interests listed above. Additionally, please note that your information might be transferred outside of Europe, including to Canada and the United States.
When you sign up and use our service to perform your help desk migration, we will maintain your Customer Information for our records unless and until you ask us to delete this information.
For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by email at firstname.lastname@example.org