LiveAgent vs Zendesk — A Fresh Comparison

There are cases where picking a single help desk system can take days or even months. Imagine, you are operating a business that has grown enough to justify a dedicated help desk solution. You open the internet in search of a compatible tool and stumble on LiveAgent and Zendesk.

Both tools seem promising but realistically, you can only opt for one. So, which one will it be for you? To answer this question, we figured that the best way to determine would be to compare them against one another. Thus, without any further delay, let’s dive into the review itself.

Tools Overview

Before we jump straight into the analysis, it is vital that we take a look at what each tool is all about and what kind of things they were designed to solve. This will help you not only to understand why some features are the way they are but will allow us to focus on other aspects of the system.


And we’ll start with LiveAgent. As the name suggests, this system was designed to help agents stay connected with their customers. But the connection isn’t the only thing this system can do, in fact, LiveAgent allows for robust management. Say, if you receive messages from different sources, the system can consolidate them in one place. With LiveAgent, your servicing efforts will be accelerated and improved. Currently, the tool is being utilized by many brands, including Forbes, NASCAR, Slido, and many more.

LiveAgent logo


Zendesk is not a new system on the market. It has been active since 2007 and over the years, refined its features to near perfection. The key aspect of the system is to make your customers happy. Almost every feature is designed to improve this particular aspect, regardless of whether it is from the agent side of things or from the customer’s point of view. The secondary mission of the tool is to make your business stand out in terms of looks and feel. From the cheapest plan, you get access to tons of customizations and adjustments and even themes. Currently, the tool is being used by brands such as Uber, Slack, Tesco, Shopify, and many more.

Zendesk logo


And now that we know how each system was designed, it is time we take a look at the features. We tried to pick the most unique ones but it doesn’t mean that we omitted the standard ones. Some of them are quite good and executed in a different way. So, here’s what the two tools offer.


LiveAgent has three noteworthy features (there are more but these are the cream of the crop) that we’d like to discuss. Namely, the ability to fetch comments from Facebook, the proactive chat invitation, and canned messages. Each of these systems offers an immense boost to your productivity and quality of service.

Fetch System — This feature allows you to gather comments from your Facebook page so that you can transform them into tickets, statistical data, and many more. This system works with both, traditional posts and boosted ads, meaning no corner is left untouched, everything is also fully automated and does not require your attention whatsoever.

Liveagent facebook fetched comment


Proactive Chat — Next on the list is proactive chat invitations and as the name suggests, this system engages with your customer on your website. From things such as recommending articles to invite people to chat with your staff, the system is designed to help your people acquire more prospects. You can configure the chat tool to act the way you want, as well as you can add custom URLs to different resources.

Liveagent proactive chat invitations


Canned Messages — Finally, we have the canned messages. This function gives you the ability to quickly answer mundane questions that already have an answer in your knowledge base. You can also create custom messages to issues you don’t have a dedicated article. The system can be automated to work round the clock in cases where applicable.

LiveAgent Canned messages



Next, we have Zendesk and as we already mentioned, it is a very refined system and there are many different things we’d like to mention but we’ll limit ourselves to just three positions. And they are the Seamless Channel Integrations, Dynamic Content, and the Satisfaction Prediction module. Let’s take a look at each now.

Seamless Channel Integration — The system allows you to hook just about any social media platform to Zendesk without any coding whatsoever so that your customers can chat wherever they want. Whether it is a Facebook chat or email or even a pop-up in a mobile app, you can create a conversation flow that will be registered by the ticketing system. This will significantly reduce the time it takes to register a case, as well as it will ease the work for your agents.

Zendesk facebook ticket


Dynamic Content — This system detects where your customers come from and try to adapt the content to their native language. In other words, if you work in the Chinese market and suddenly a customer from the UK visits your site, the content will be translated accordingly. Another benefit of this system is that your staff does not need to translate incoming messages as everything will be handled automatically.

Zendesk dynamic content


Satisfaction Prediction — To get it straight, this feature is powered by machine learning technology which means that out of the gate, it is pretty unimpressive. But if you give it some time, it will learn how your customers work, what drives their decision to use your product, and what kind of aspects of your business they like. All these things will allow you to learn more about your business and ultimately, improve on the quality.

Zendesk satisfaction prediction


Tech Details

And now for some tables. That’s right we will be looking at the tech details of each system and see how they operate from the inside.

Table 1: LiveAgent Tech Details

Device SupportDeployment MethodLanguages AvailablePricing OptionsScalability
Cloud Hosted
Only EnglishMonthly payment
One-time purchase
Small Business
Large Enterprises
Medium Business


Table 2: Zendesk Tech Details

Device SupportDeployment MethodLanguages AvailablePricing OptionsScalability
Monthly payment
Annual Subscription
Small Business
Large Enterprises
Medium Business


As you can see, both tools quite differ from one another. Zendesk is equipped with more language options whereas LiveAgent can be self-hosted which is great for companies that need that extra flexibility. There is no clear advantage here for any of the tools so you be the judge in this case.


Now unlike we usually do, we won’t be creating a table this time but instead, we’ll give our honest opinion in regards to price to performance. So, if we take top plans, you will see one thing, Zendesk is the more expensive tool. For the Elite plan, you will have to dishout from $199 per agent, per month, whereas LiveAgent offers an easily digestible $39 per agent, per month price tag.

But price is one thing, let’s discuss the features. As you can see below, the system comes with things such as the 1-hour service level objective, Custom Objects, powered by Sunshine, and Datacenter location. All good things to have, but do you really need them. If you are a small to medium size company, you can live without them no problem.

Zendesk pricing

Zendesk Pricing – Source

But what about LiveAgent. They surely have something good to offer in their top-tier, ultra-affordable plan. And they do, it is just that there isn’t that much to talk about. For your 39 US dollars, you’ll get access to Audit Logs, Hardware IP phone, Chat Satisfaction Surveys and other, seemingly unimpressive features. Not bad but not good either is the name of the game. But still, it doesn’t cost as much as Zendesk so there’s a plus. We suggest that you tread carefully and study each function before you commit.


And finally, we’ve come to a conclusion. As you can see, LiveAgent can quite match Zendesk in the features department but where it shines is the price. It is cheaper and for many, this will be the ultimate factor as there aren’t that many big companies out there and the majority of customers are still medium size businesses.

We suggested this throughout the entire article and we’ll do it again. Experience your own judgment. If you feel like any of these tools is yours, go for it. And if you already know what tool to use, consider moving your old data with us. We can patch you up in no time, just drop us a message and we’ll send our best people to help. But for now, thanks for joining!

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