Let’s be honest: we aren’t always independent thinkers when it comes to making decisions. Either you’re going to buy a new smartphone or choose a data migration service, you look for somebody’s opinion, advice, or experience.
Thanks to the internet era and software review websites like G2, you can leave your customer reviews on specific platforms and services and check for software advice. It all sounds like a big deal, and it’s actually so. Despite the positive or negative customer testimonial, it affects the opinion of the potential buyer more than 90%.
Importance of High-quality Customer Support
Here at Help Desk Migration, we understand the difficulty of data migration processes and offer diligent customer support before, during, and after the migration. And we always welcome customer feedback. Recently, our review counter on G2 has struck 100! Hooray!
Quick update: while we've been preparing this post, the new feedback was left by our customer. 🎉
It’s always a pleasure to get our work recognized and trusted by customers. And share the rating in the Cloud Migration category on G2 with the reliable and technologically advanced companies in the industry.
If you have doubts about the value of customer reviews in the B2B sphere, we can share our insight on how to succeed with customer feedback.
Why Customer Reviews Are Important?
Customer review is another communication tool in a marketing arsenal. That’s a kind of mix of traditional word-of-mouth and viral feedback that affects opinion’s about your product or service. Well, it won’t bring you instant sales growth or website traffic flood, but
- Accentuate the weak spots in service or product performance and customer service
- Increase credibility and impact on buying decisions
- Improve your rankings and visibility
- A tactic in building customer loyalty by sharing feedback
- Reviews inspire others to leave their reviews too
One of our co-founders shares a good guide on why a customer review plays a vital role in running your business efficiently in quality & income aspects.
To resonate with your targeted audience, you need a powerful mix of a valuable product, non-aggressive marketing, and dedicated customer support. How does it go with customer reviews? Well, you need to stand out from the crowd. Your potential clients never quit the comparison game, and you need to prove your credibility and trust. Here is where customer feedback of any format gives you a hand in affecting buying decisions. So add actually helpful customer support to your itch list and get the payoff in positive customer reviews.
Customer Reviews: Formats and Tips on How to Get Them
First on the list is to ask your customers to leave a review. Yes, you read that correctly. The second is to identify the form of feedback you want. Here are few ideas that worked for Help Desk Migration and helped in gaining attention from potential customers. Those might work for you too.
1 Testimonial of quotes on the company website
What is it? This type of customer review is most popular and common despite the industry or niche. As a rule, that is a one or two sentences overview of how the very company solved the problem.
Benefits: Such quotes bring credibility, and you can choose which story or perspective to add.
How to get it? Ask your customers if they’d like to share a short review of your service or their experience working with you to display on your website.
If your targeted audience is active on social media channels, you can sift through mentions about your brand. Or use a social listening tool.
2 Peer or software review platforms
What is it? Under this category, you can find Google reviews, Facebook reviews, Capterra, or G2, and the list can go further.
We’ll stop for G2 as a good platform for a software company. Such review sites affect the buying decisions as people go there when considering a purchase.
The very first customer review was like this
And the latest review proves that our team works in the right direction.
Benefits: These customer reviews are more credible as the users who leave them should be authorized. And business has no option to sort out the ‘good’ and ‘bad’ reviews.
How to get it? Quite often, these reviews appear organically. People just share their experiences. But you can also ask your clients to leave reviews on Google reviews or G2.
3 Success stories and interviews
What is it? It’s a customer story-like review. Your customers talk about their challenges and how the company helped to fix them. You can accompany those customer reviews with additional questions to make the experience more descriptive. Overall, it brings out the personal perspective. Check how we create our customers' success stories.
Benefits: Potential clients ‘listen’ to your existing customers. A kind of credible back up for your brand as many businesses have the same issues.
And despite the industry or business type, such experience sharing a) helps them recognize their problems and b) find the fi to their nagging issues.
How to get it? The instruction is simple - ask for a detailed interview. Offer the most suitable format for your customers - via email or call. The latest requires jotting down answers or recording a call with further transcription.
4 Video reviews
What is it? A selfie-styled video testimonial becomes a strong contender these days. Yep, this way to get information is taking over the others quite successfully.
Benefits: The video depicts a real person telling a story with which is more credible. Other customer reviews formats don’t transmit emotions and are less easy to consume.
How to get it? Reach out to those customers who you think have the best story to share. Ask them to record a selfie-like video. Pay customer attention to the image and audio quality. Also, you can offer them a pre-written list of questions they can answer to make this process easier for them.
Wrap Up
Take a heart from a fact: you need to reinforce your future customers to buy from you. And customer reviews on your website, social media, or software review platform tackle this tricky task and helps to land more customers.
