Let’s be honest: we aren’t always independent thinkers when it comes to making decisions. Whether you’re going to buy a new smartphone or choose a data migration service, you look for somebody’s opinion, advice, or experience.
Thanks to the internet era and software review websites like G2, you can leave your customer reviews on specific platforms and services and check for software advice. It all sounds like a big deal, and it’s actually so. Despite the positive or negative customer testimonial, it affects the opinion of the potential buyer more than 90%.
Importance of High-quality Customer Support
Here at Help Desk Migration, we understand the difficulty of data migration processes and offer diligent customer support before, during, and after the migration. And we always welcome customer feedback. Recently, our review counter on G2 has struck 100! Hooray!
Quick update: while we've been preparing this post, our customer left the new feedback. 🎉
It’s always a pleasure to have our work recognized and trusted by customers. We're proud to share the rating in the Cloud Migration category on G2 with the reliable and technologically advanced companies in the industry.
If you have doubts about the value of customer reviews in the B2B sphere, we can share our insight on how to succeed with customer feedback.
Why Customer Reviews Are Important?
Customer review is another communication tool in a marketing arsenal. That’s a kind of mix of traditional word-of-mouth and viral feedback that affects opinions about your product or service. Well, it won’t bring you instant sales growth or website traffic flood, but
- Accentuate the weak spots in service or product performance and customer service
- Increase credibility and impact on buying decisions
- Improve your rankings and visibility
- A tactic in building customer loyalty by sharing feedback
- Reviews inspire others to leave their reviews, too
One of our co-founders shares a good guide on why a customer review plays a vital role in running your business efficiently in terms of quality and income.
To resonate with your targeted audience, you need a powerful mix of a valuable product, non-aggressive marketing, and dedicated customer support. How does it go with customer reviews? Well, you need to stand out from the crowd. Your potential clients never quit the comparison game, and you must prove your credibility and trust. This is where customer feedback of any format gives you a hand in affecting buying decisions. So add actually helpful customer support to your itch list and get the payoff in positive customer reviews.
Customer Reviews: Formats and Tips on How to Get Them
First on the list is to ask your customers to leave a review. Yes, you read that correctly. The second is to identify the form of feedback you want. Here are a few ideas that worked for Help Desk Migration and helped in gaining attention from potential customers. Those might work for you, too.
1 Testimonial of quotes on the company website
What is it? This type of customer review is most popular and common despite the industry or niche. As a rule, that is a one- or two-sentence overview of how the company solved the problem.
Benefits: Such quotes bring credibility, and you can choose which story or perspective to add.
How to get it? Ask your customers if they’d like to share a short review of your service or their experience working with you to display on your website.
If your targeted audience is active on social media channels, you can sift through mentions of your brand or use a social listening tool.
2 Peer or software review platforms
What is it? Under this category, you can find Google reviews, Facebook reviews, Capterra, or G2, and the list can go further.
We’ll stop at G2 as a good platform for a software company. Such review sites affect buying decisions, as people go there when considering a purchase.
The very first customer review was like this
The latest review proves that our team is moving in the right direction.
Benefits: These customer reviews are more credible as the users who leave them should be authorized. And businesses cannot sort out the ‘good’ and ‘bad’ reviews.
How to get it? Quite often, these reviews appear organically. People just share their experiences. However, you can also ask your clients to leave reviews on Google reviews or G2.
3 Success stories and interviews
What is it? It’s a customer story-like review. Your customers talk about their challenges and how the company helped to fix them. You can accompany those customer reviews with additional questions to make the experience more descriptive. Overall, it brings out the personal perspective. Check how we create our customers' success stories.
Benefits: Potential clients ‘listen’ to your existing customers, which is a credible backup for your brand, as many businesses have the same issues.
Regardless of industry or business type, sharing such experience a) helps them recognize their problems and b) find the solution to their nagging issues.
How to get it? The instructions are simple: ask for a detailed interview. Offer the most suitable format for your customers - via email or call. The latest requires jotting down answers or recording a call with further transcription.
4 Video reviews
What is it? A selfie-style video testimonial is becoming a strong contender these days. Yep, this way of getting information is taking over the others quite successfully.
Benefits: The video depicts a real person telling a story that is more credible. Other customer review formats don’t transmit emotions and are less easily consumed.
How to get it: Reach out to customers who you think have the best story to share. Ask them to record a selfie-like video, paying attention to the image and audio quality. To make this process easier for them, you can offer them a pre-written list of questions they can answer.
Wrap Up
Take heart from this fact: you need to reinforce your future customers' desire to buy from you. Customer reviews on your website, social media, or software review platform tackle this tricky task and help you land more customers.
